The Project

The object of this project was to create a MVP of my own lifestyle application within the time limit of 80 hours. My app called Cravings finds places that have and serve your specific craving. Instead of having to research all the establishments near you and go through their whole menu, all you have to do is search for the name of the dish or drink you want and Cravings will find them for you.

Role

Ideation
User Research
UX/UI Design
Beginning to End Development

Tools used

User interview & surveys
Figma
Adobe Illustrator

Cravings has cool features such as:

popular cravings searches for when you don’t know what you’re craving!
powered by Google Maps and filters to narrow down your best choice
business profile that tell you everything you need to know about them
user reactions and comments to menu items that can help you find the perfect choice

Competitor analysis

This research was done with apps that were related to food and search engines. The four applications were: Google Maps, Yelp, Uber Eats, and Doordash.

I focused my research on how the flow of a search goes and the different features and functions that were built into the app.

I found that Google Maps and Yelp highlighted the business more while Uber Eats and Doordash focused on the food and menu items.

While Cravings is food focused, I wanted to incorporate the business details and give them presence in the app.

User Research

I’ve combined my user interview and survey data into visual aids below.

My research concludes there is a demand for an app like Cravings. People search for new businesses weekly if not monthly. However, the satisfaction rate is about 60%, which shows there is room for improvement and users will be open to trying a new app. Since most have already used search engines and delivery apps, Cravings will aim to provide an upgraded experience to the familiar search flow.

Personas

POV:

“I’d like to explore ways to help particular eaters staying in an unfamiliar town find their food cravings and make their dining experience less stressful and more fun.”

How might we…

increase search efficiency on an online database and refine the results to cater to specific needs?

Feature Roadmap

Task Flow and Sitemap

Lofi Wireframes

Splash Page

a simple screen with a big fun logo and the search bar to keep the direction of the user flow straight to the point
suggestions for searches generated by popular searches

Business Page

includes the business details with different functions such as navigation or delivery

Search Results

filters to refine search by distance, business hours, delivery options, etc.
list of establishments with short descriptions and the craving search hit

Hi-fi Wireframes

Prototype

Looking back at the whole process of developing this prototype, I relearned about how important details are. It pushed me to a new level of critical thinking and it’s my favorite project to date and I believe I achieved the goal of what I set out to do. I hope one day I can build this idea out to a fully functioning application.